10 Things You Should Always Do in a Blog Post

by Extreme John on January 14, 2010

Tips for New Bloggers

Before I even get started I think it’s important to point out that my knowledge about search engine tips and blogging are limited at best, most of what we have accomplished with the Extreme John blog is nothing more than luck. Actually that’s not completley true, most of the things that have been accomplished on my blog are thanks to you my daily readers and loyal folks that subscribe to my rss feed.

Anyway, I’m not one of those guys that is going to stand around and tell you that I am some pro blogger with the ultimate SEO tips and blogging information for newbie bloggers, instead what I will do is let you cruise through a few of the things I think you should always do in a blog post.

10 Things You Should Always Do in a Blog Post

1. Use a Title that Makes Sense

There’s a good chance that somewhere along the way newbie bloggers and even some of the old school pro blogger people might forget that the “Post Title” is suppose to make sense and have something to do with the post itself, it is not a teaser to drag people in. The concept of using a catchy post title to fish some readers in might work from time to time but it won’t help you build any respect with your readers if you make that a daily habit, save that crap for forums.

2. Include Keywords and Key Phrases

If you plan on dragging up some search engine traffic from Google, Bing or any of the other search engines out there you might want to start using Keywords and Key Phrases that are relevant to the post title and content of your article. Even if you have no intention of blogging to make money or blogging for search engine traffic it wouldn’t be a bad idea to practice this anyway, you never know when you might want to take it to the next level of blogging.

3. Deep Link to Your Articles

If you have read any of my previous blogging tips you know that I constantly talk about “Deep Linking” and how important it is to link to articles within your site. Before you schedule or publish a blog post I recommend loading your blog up in a new tab, take a few minutes to search through your previous blog posts and link keywords or key phrases to previous posts within your site.

4. Link to Related Articles

I doubt many business bloggers or newbie bloggers have written all that can be written, so chances are there are a few keywords and key phrases in your blog post that you can link to other blogs that might offer more information on the topic. Linking to other bloggers blog posts is a great way to network and gain respect within the blogging community, don’t forget to consider linking to sources like Wikipedia.

Like Pool Party Pictures :)

Red Thong Bikini

5. Make it Sexy

Much like the friendly greetings that people use to share in public places with strangers back in the 1930′s has vanished from society so have the days of reading through 1800 lines of blah blah boring blogger banter. Take a few extra minutes to search for a free picture or dive through You Tube and grab a video to add to your blog post, make it sexy and give your readers more than just the plain old boring blah blah… You get it, let’s move on.

6. Keep it Simple

If your blogging about personal stuff keep the redundant crap out of the post and get to the point, same goes for business bloggers or any other blogger for that matter. Keeping your blog post targeted and on point will keep your readers coming back for more, less fluff more content.

7. Use <h> Tags

I wrote about the importance of using <h tags> in 10 Dirty Little SEO Tips and Tricks, chances are your still not working them in to every single blog post that you do. Consider this my reminder to start using <h1> <h2> <h3> and <h4> tags when possible, there are more benefits than just the simple SEO benefits of doing it.

8. Engage Your Readers

If you constantly talk AT your readers they will soon get tired of you talking at them. Take the time to present your content in a way that engages your reader, those readers that enjoy being engaged in a conversation will be more likely to get involved in the conversation if they actually feel like they can be part of it.

9. Educate

Don’t assume that because you know exactly what your talking about that someone else is going to know exactly what your talking about. It’s important to keep in mind that people search the web with search engines like Google and Bing looking for things all the time, there’s probably a good chance that they want some kind of information. Whatever your blog niche might be always keep in mind that someone coming to your site is probably looking for some kind of information on the topic they searched, give them the information  they are looking for.

10. Be Real

Listen, if your going to take the time to sit down and write a blog post at least take the time to be real and be yourself when your doing it. If you are constantly trying to word everything that you write for search engine optimization or to trap keywords chances are your no longer writing for the humans that might actually read what you wrote. Be a real blogger.

Now we all know that I haven’t included everything that a blogger should do in a blog post and to be honest there is really no way of doing that since every blogger and blogging style is different. based on your blog or blogging style what are the things that you feel you should always do in a blog post? Leave a comment to share your thoughts.

P.s. If this is your first time visiting my blog and you enjoyed the place please consider taking a second to follow me on twitter or connect with me on my Facebook Fan Page. Oh yeah, don’t forget to retweet :) Thank you.

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{ 38 comments… read them below or add one }

Dave Doolin
Twitter:

I’ll be publishing my list of 33 points as an ebook shortly. Look for the next draft by the end of January.

I do have a 3000 word article on my site covering the same material.

Great minds think alike.
.-= Dave Doolin´s last blog ..DIY WordPress: 7 “How to” Procedures You Need to Know for Running WordPress =-.

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James Moralde
Twitter:

I have spent a considerable amount of time studying some SEO as knowledge of these is supposed to serve you in good stead if you are to succeed in the blogging world. Well, I see that you’ve about covered the most important points actually. I am trying to implement what I’ve learned so far. In this post, I found a new tip and that’s tip #5 here.

I think I’m gonna try sexy pictures out. The video here, if I should include that in my blog, would raise my mother’s eyebrows though. :) Yeah, she sometimes checks on my blog every now and then.
.-= James Moralde´s last blog ..AmplusnetPrivacyTools.exe Eating Up CPU Resources =-.

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Eric

Taking the time to do small things like these can really make a difference in each article you write. Just being yourself and allowing your readers to discover who you are through your writing and being nice and asking them questions makes people more than willing to do what you said.

I love being involved and I also love it when someone is explaining something to me and helping me. I’m more than happy to give back what I can.

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Lee Ka Hoong
Twitter:

These are the essential things that we need to do in a blog post, but I strongly agree with your point #8 – #10. John your next blog post will be “10 things you should always do after publishing a blog post”? ;)

Sometimes trying to be ourselves while writing would be good, try not to be too serious in writing, sometimes readers might get bored if you’re too serious. Relax and have fun while writing.

Cheers,
Lee

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Kevin S

yaa Deep Linking to Articles are most important. Loved the way you link to your RSS Subscription in every articles. :-D
.-= Kevin S @Free Vector Graphics´s last blog ..Visiting Card Wordpress Theme =-.

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Sire
Twitter:

You know me John, I ain’t much for SEO. I know a little about it but half the time I can’t be bothered with it. For me, I enjoy blogging and I want my readers to get some of that same enjoyment when they read my posts.

May not always work, but when it does it’s a great feeling.
.-= Sire@WassupBlog´s last blog ..The Honest Truth About Blogging For Money =-.

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Anne

Oh, my head! See, it’s posts like this that make me think, ‘damn, I thought I was doing it right, sort of’. 8-O Seriously though, I do most of these things and am working on making improvements with each post. It takes time, a willingness to be open to constructive criticism, and to actually make those changes.
.-= Anne´s last blog ..$20 Rebate with Gym Membership – Indiana & Kentucky Residents Only =-.

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ZXT
Twitter:

All are very good tips…but I like the Be Real most.

Blogging really should be real…posted like you were talking to someone.
.-= ZXT´s last blog ..Blog Monthly Stats =-.

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Ms. Freeman
Twitter:

I keep it real everyday baby! Maybe a little too real sometimes :)
.-= Ms. Freeman´s last blog ..A Plea On Behalf of Haiti =-.

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Extreme John
Twitter:

@Ms. Freeman, I think you should be as real as you want to be. Either people will related to you or they will move on, not everyone likes the way I do things here, but it’s the people that do like what goes on here that matter most to me :)

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Keith

Great tips John! I am really bad about deep linking, but I did recently install the Automatic SEO Links plugin which you can set to link (in or out) to whatever terms you want, and it will only link once per post so you don’t have to worry about multiple links to the same url in your posts.

Now if I could just remember to use that plugin! :lol:
.-= Keith@Need Information´s last blog ..Using KeywordLuv Plugin =-.

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Extreme John
Twitter:

@Keith@Need Information, I use a similar plugin that makes the common deep links automatic as well. I use the aLinks Wordpress plugin for that.

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Mitch
Twitter:

Good stuff, John, but I don’t think the sexy will work all that well for me. Now, if you invite Sire and I to one of those parties… 8)
.-= Mitch´s last blog ..Do We Deserve Privacy Online? =-.

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Extreme John
Twitter:

@Mitch, hahaha well by “sexy” it doesn’t necessarily mean that you need to put hot pictures of girls in your post it. It was my way of saying put a little extra into your posts.

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Mitch
Twitter:

@Extreme John, Dag, I’m such a literal sort! :roll:
.-= Mitch´s last blog ..I Love Natalie! =-.

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Mike
Twitter:

Can I add proof read. I know I’m bad about it, but I’ve come across way too many blogs with way too many errors. Most of them are by native English speakers too. Even if it’s a good article, a typo can really lose me as a reader.
.-= Mike @DailyShotOfCoffee´s last blog ..Coffee Grounds And Filter =-.

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Anne

@Mike @DailyShotOfCoffee, I think I’m more forgiving of typos by those who speak/write English as a second language since it is somewhat expected. Yet, I agree, typos that are preventable with a little proofreading are annoying. Especially when they are made by ‘professional’ writers.
.-= Anne´s last blog ..Get Healthy ~ Get Naked =-.

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Extreme John
Twitter:

@Anne, haha when it’s the professional writes that do it I always seem to chuckle for some reason. I love looking through the local paper and finding things :)

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Extreme John
Twitter:

@Mike @DailyShotOfCoffee, without a doubt that’s a great addition to the list. Something I try to do when I go through my post to link anything that might be relevant, all though if I was actually a writer I would probably notice 150 mistakes per post.

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Uttoran Sen

good that you brought the catchy title thing, i guess its lately misused to the point of making it absolutely ir-relevant to the post, i mean stuffing it with keywords that makes absolutely no sense with the article content… its time that bloggers start writing for their readers and not the search engines.

i love your make it sexy idea, though honestly when ever i try to read your post your images takes me away(for good), who would like to read articles when so many pretty girls are waiting in other tabs :P but this time, am making them wait while i can finally complete this comment.
.-= Uttoran Sen´s last blog ..10 Gadgets that Changed the World and Life =-.

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Dennis Edell

As with titles, pics and vids should be somewhat related to the topic….not as easy to do on targeted blogs. ;)
.-= Dennis Edell´s last blog ..4 DAYS LEFT!- ProBloggers-31 Days To Build A Better Blog- + 3 Awesome Bonuses! =-.

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Alison Moore Smith
Twitter:

Good stuff, John.

The item I have long most-neglected is deep linking. I’ve been trying to remind myself since Rowse first did the blog challenge, but I get writing frenetically and forget. Thanks for the reminder.
.-= Alison Moore Smith@Start Blogging in 1 Week´s last blog ..Traffic Tutorial: Add Your Blog to Kindle =-.

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Dragon Blogger
Twitter:

@Alison, I also don’t deep link as often as I should and should try to find the time to do it more. For video embeds remember that each video you embed slows the load times of your blog page, if you have five or more posts on your home page, don’t embed too many videos in posts too close together or you can hurt your pageload time. Style your blog so no more than 2 youtube embeds are on your homepage at once if you want optimum load times.

Great points John, all of them.
.-= Dragon Blogger´s last blog ..Injuries at Work Stories =-.

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Ricky
Twitter:

I always like to use bad boys “h” tags wisely. It is really helpful in getting traffic from SE. One thing I would like to add to conversation is the distance of keyword phrase. It should be as near as possible.
i.e hello there, john is an seo expert who write many topics on seo which many expert lacks.
you see “seo expert” as a keyword and distance between them.
hello there john knows seo and he write many seo related topic. There are many expert in this niche but john is better than all.

see the distance between “seo” and “expert”. if you are targeting “seo expert” keyword phrase then the 1st paragraph is better compared to second one.
.-= Ricky´s last blog ..Shorten URL Using Goo.gl And Share On Twitter From Browser =-.

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Jim Hardin

Great list John! I have linked posts, but I never do that much deep linking like you said. Link keywords or phrases. Thats intersting. I have to do more of that. Definately right you need to be real and honest with your readers. They appreciate that!
.-= Jim Hardin´s last blog ..Hearty Blog Stock =-.

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Karl Foxley

All great tips John and I’m really fond of implementing number 9.

It can be so easy to assume your readership has a similar level of understanding as you in regards to your business field or blogging in general.

This is not always the case and you’ll find that some of your visitors have not been to a blog before etc.

With that being said, I always try to add a bit of information around blog commenting and how RSS feeds work and how to subscribe etc, as never know the level of experience of the person reading.

Warmest regards,

Karl
.-= Karl Foxley´s last blog ..15 Free Tools To Add To Your Online Business Toolbox =-.

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turisuna
Twitter:

I always try to make my article simple and give link to related article, at least it’s useful for the SEO onpage. Thanks for your tips, I will try to do the rest of your tips :)

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Rohit Sane
Twitter:

Absolutely! Firstly we must make sense what we write and also be helpful. If the readers are not getting anything out of the post, then may not think twice before leaving your blog. Also, Deep linking for SEO benefits is very much needed.
.-= Rohit Sane@SEO Tips´s last blog ..My 3 Biggest SEO mistakes of 2009 =-.

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scheng1

“sexy” is hardly a word to describe a blog!
.-= scheng1´s last blog ..Determine Your Investment Risk Tolerance =-.

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Kai

I think linking out is the most important to build a network of friends. The Friday link love posts are ideal. Seems to work very well with you guys.

-Kai
.-= Kai@seo´s last blog ..Keywords That Sell =-.

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Will

As to point number 3, regarding deep-linking, if you’re running your blog on wordpress, there are plugins available to automatically match keywords and phrases on your blogs to related tag, category, posts or pages, if you’re looking to cut down some time. Also, a related-posts plugin, is another easy way to build quick deep links.
.-= Will@laser hair removal´s last blog ..How Do You Feel About Your Body? Is Your Body Image Positive? =-.

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The Angry Anarchist

Proper little blog you got goin’ here Johnny. Lots of things to learn and the ass shots don’t hurt ;) I’ll be back, might even guest blog for fuck sakes, just take it to the extreeeeemeeeee! haha. Cheers
.-= The Angry Anarchist´s last blog ..Surveillance State : They’re Watching You =-.

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Extreme John
Twitter:

@The Angry Anarchist, thank you bro I appreciate it, wouldn’t mind seeing a guest post from you at all I just dropped by your blog, I have it saved and will comment in a little while.

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Alamin

Great post. Would you mine writing a post on how to use keyword effectively. Please. Thanks

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Steve

John, good advice. Thanks. But I think you need to realize that “your” (possessive pronoun) and “you’re” (contraction of “you are”) are two different things. Blogs may not be high literature but they are writing and I am getting saddened by all the young people now days who have no command of the English language.

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Extreme John
Twitter:

@Steve, thank you Steve I appreciate the refresher course and thank you for taking the time to leave a comment.

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Terry

Haha I really like the video after #5. Looks like a pretty fn good time man :)

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Extreme John
Twitter:

Good times had by all Terry!

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