10 Tips for Marketing Your Brand or Product with Pinterest

by Extreme John on January 18, 2012

Pinterest is quickly becoming the “talked about” thing, well one of the thousands and thousands of talked about things. I’ve seen articles about Pinterest increase explode in my NetNewsWire over the past few weeks, and discussion about the “pinboard” site seems to be daily around my house these days. Being a marketing addict I couldn’t ignore the Pinterest chatter too long, I cracked a few days ago and setup an account to see what Pinterest might have to offer a marketer.

While poking my way around Pinterest I started to jot down a few notes, it led to these Pinterest marketing tips. Hopefully after reading through a few of my tips below you’ll head over and get a Pinterest account and start toying around, it’s really a pretty simple concept that most marketers will see the potential of within a few minutes.

Don’t forget to connect with me on Pinterest when you do :)

What is Pinterest?

From the About Pinterest page.

Pinterest is a virtual pinboard. Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.

Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests.

Tips for Marketing Your Brand or Product with Pinterest

Marketing with Pinterest

Attack Your Pinterest Settings

Nothing annoys me more than when a marketer sets up an account and fails to complete the setup areas. Take 20 seconds and edit your Pinterest settings once you signup for Pinterest, it saves you the embarrasment later and it makes you look like a real person v a marketing hound.

Pinterest Settings Screenshot

Be Descriptive

Since Pinterest is still in it’s beta phase it means that early Pinterest settlers can take advantage of a few features in order to see a greater potential for return. Take the time when pinning to complete the description section and be detailed. The people following you on Pinterest will appreciate it, not to mention it will help your pins get listed on Pinterest search.

Pinterest Description Example

Break It Up

I know, I know, that marketing bug gets you all fired up and you can’t help but to break on to a new social network or the next big kick and scream your message. Calm down, relax and break up your marketing approach. The more “me, me, me, me, me” stuff you share on Pinterest the more likely you are to be marketing to no one. Break-up your marketing message and water it down with plenty of other pinned content that doesn’t pertain to your brand or product line.

Pinterest Repin Example

Example shows that I repinned the image to my “Tanning and Style” board and liked the image.

Invite Friends and Family

Pinterest is nice enough to display a link that allows you to send invites to friends and family. Use it, people close to you will support your efforts in the same way that you support theirs.

Pinterest Invite Screenshot

Organize Your Boards

Before you get started with Pinterest take a few minutes to consider what “Boards” you would like to have. Boards allow you to organize your pinned content into specific areas, this works out great for those followers that prefer to follow specific boards closely.

Pinterest Pinboard Example

Play in the Pinterest Sandbox

Don’t jump on and constantly market your own products or brand without building connections. In order to build connections and a loyal following that will repin and like your pinned content you’re going to need to repin and like content from others. While you’re repinning you might as well follow a few favorites along the way that way the content that you see when you login to Pinterest actually interests you.

Pin from an Actual Blog or Website

There’s a few ways that you can “Pin” content to your Pinterest Boards. I suggest using the Pinterest Bookmarklet to pin things directly from the website or page that you’re currently viewing. Basically, when I wanted to pin a picture of my private label sunless self tanner from Extreme Tan and Smoothies I visited my online catalog and pinned to Pinterest using the “Pin It” button. When pinning items to your Pinterest boards using the bookmarklet a link to the original page that contained the image is shared along with the image itself.

Pinterest Product Marketing

Share that Pinterest Link

There’s a good chance that people across your networks share many of the same interests that you do. When you decide to use Pinterest for marketing and/or branding purposes be sure to schedule time to make your online connections aware of your Pinterest presence. Share a link to your Pinterest account on your Google+ profile, Facebook, Twitter, LinkedIn and Tumblr.

Tag Your Images

It’s always important to watermark your images, especially if they are being used for marketing purposes. I know a lot of you that read my blog probably think it’s not important to do this, or feel it’s a waste of time. Don’t be foolish, a simple watermark can help you drag up a ton of extra type-in traffic if your image is re-pinned or “liked” by the masses.

Watermarked Image

Target Keywords and Phrases

I’m not sure how much of a benefit that using keywords and key phrases in the description field will help when it comes to overall SEO. But, I would imagine that it would certainly benefit you in search results on Pinterest itself. I personally feel that using keywords and phrases that fit the niche are important regardless of what social networking site you’re dealing with.

Keyword and Keyphrase

Parting Shots

I know I say it all the time, and ending this post won’t be much different. When it comes to social media and marketing your business or product you’re going to get the best results if you actually use the service for it’s intended purpose v shoving it down everyone’s throat.

Your Turn

have you already started to market your small business or a product using Pinterest? Leave a comment and share your thoughts or a few tips that others can use.

Extreme John Pinterest

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{ 22 comments… read them below or add one }

Fiona McEachran
Twitter:

Awesome post. I too am keeping a close eye on Pinterest, and I love the examples you have shown here. Just a brilliant break down of how to use Pinterest properly. The potential seems pretty big. Thanks for this amazing post John :)
Fiona McEachran recently posted…3 Personal Branding Tips For Your Facebook TimelineMy Profile

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Extreme John
Twitter:

Hi Fiona, thanks for taking the time to read and comment, I appreciate it.

No question about it, Pinterest is worth being on th watch list, especially now that the folks at Facebook approved the Pinterest app on Facebook last night. More growth.

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Alison
Twitter:

Either I’m living on some strange little island (the UK) or just work too hard but I’d never heard of Pinterest – it does seem to be quite a useful little tool, particularly when you’re in a teeny tiny but quite interesting niche.

Thanks for the thorough explanation – ok, now to go off and join, write my login details on a bit of paper, lose the paper and forget about the site ;)

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Matt Kinsella
Twitter:

I’d never heard of this until I read this post so maybe I am seriously out of touch (getting worried). It looks good and sounds interesting, heading there now to have a look.
Matt Kinsella recently posted…Work Life BalanceMy Profile

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Extreme John
Twitter:

I wouldn’t let it bother me Matt, tech moves pretty quick. Not to mention Pinterest is still beta, so you haven’t really lost any ground yet. Let me know what you think of Pinterest after you check it out.

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Missy
Twitter:

I just joined Pinterest as well, since everyone is talking about it. However I had a few questions about the new site and your tips were quite helpful.

Thanks.

Cheers,
Missy
Missy recently posted…3 Good Road Trip Movies For Your Kindle FireMy Profile

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Extreme John
Twitter:

That’s the news of the day right there Missy ;) Thank you for taking the time to read and comment, I appreciate it. If you have any tips or questions after you dig in, please don’t hesitate to stop back and fire away!

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Missy
Twitter:

By the way, John – I pinned this article after leaving my comment and it already got repinned by someone. Whoa!!!!!

That was scary fast.
Missy recently posted…Last Minute Gift Ideas For Kindle OwnersMy Profile

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Extreme John
Twitter:

Is the response time not awesome Missy! Thank you for taking the time to read, share and now repin :) I appreciate it!

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barrymackey
Twitter:

thanks for enlightening me to Pinterest looks cool

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Extreme John
Twitter:

My pleasure, thanks for taking the time to read and comment.

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Jack

Cooool! I had just heard of its name in the blogosphere but didn’t know what exactly it did. Awesome stuff, gonna go join it now!
Jack recently posted…PS3 HeadsetMy Profile

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Extreme John
Twitter:

Give it a run through Jack and let me know what you think of Pinterest.

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Monica
Twitter:

What an awesome article John! You did a great job of covering the benefits of Pinterest, and I can’t wait to incorporate it into our social media strategy. i have also been wondering what all the buzz has been about, so I am heading over to Pinterest to figure it out. Thanks.
Monica recently posted…Will the Unbanked Ever Become Bankable? Shocking Unbanked StatisticsMy Profile

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Extreme John
Twitter:

Hi Monica, that’s great to hear. Let me know how the marketing with Pinterest goes for you. Thanks for taking the time to read and comment.

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Mike

I have never heard of Pinterest before now. I will have to go ahead and learn about this now. Thanks for breaking this down into an easily digestible post.
Mike recently posted…Macro Photography Tutorial – Purple Colored SnowflakeMy Profile

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Extreme John
Twitter:

My pleasure Mike, stop back and let us know what you think of Pinterest.

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Mohsin

I have been watching pinterest logo in a lot of websites but never knew about it. Thanks to you because after reading this post, I have some good knowledge about pinterest and how can I use it in my product’s marketing. :).

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Extreme John
Twitter:

Mission accomplished :) Thanks for taking the time to read and comment I appreciate it.

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Jason
Twitter:

Hey John,

John I came across your site googling how to promote a business on pinterest. You seem to know whats going on in the internet networking world. I am as slow as they come at doing this but I have a few webites I am trying to put together. How do you network on pinterest or get free back links and how do you use them and water marks or what ever you call them. Clue me in if you can. I know I am sitting on a goldmine but need some direction thanks for your time..

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Extreme John
Twitter:

Hi Jason, thansk for taking the time to read and comment.

As for watermarks on your images it can be done easily with just about any photo editing software that has a simple text feature. Networking comes into play based on how you interact with others and making sure that you align yourself with individuals that share the same interets.

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Ramses

Wow, some great tips you shared with us here.

I’m currently looking into Pinterest and whether it’s worth the work involved. I think I’ll finally give it a shot.

PS: I also looked into your Pinterest profile and found the “cribs” board. Man, these pics of dream houses are a time killer :-D

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