Pinterest is quickly becoming the “talked about” thing, well one of the thousands and thousands of talked about things. I’ve seen articles about Pinterest
increase explode in my NetNewsWire over the past few weeks, and discussion about the “pinboard” site seems to be daily around my house these days. Being a marketing addict I couldn’t ignore the Pinterest chatter too long, I cracked a few days ago and setup an account to see what Pinterest might have to offer a marketer.
While poking my way around Pinterest I started to jot down a few notes, it led to these Pinterest marketing tips. Hopefully after reading through a few of my tips below you’ll head over and get a Pinterest account and start toying around, it’s really a pretty simple concept that most marketers will see the potential of within a few minutes.
Don’t forget to connect with me on Pinterest when you do
What is Pinterest?
From the About Pinterest page.
Pinterest is a virtual pinboard. Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.
Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests.
Tips for Marketing Your Brand or Product with Pinterest
Attack Your Pinterest Settings
Nothing annoys me more than when a marketer sets up an account and fails to complete the setup areas. Take 20 seconds and edit your Pinterest settings once you signup for Pinterest, it saves you the embarrasment later and it makes you look like a real person v a marketing hound.
Since Pinterest is still in it’s beta phase it means that early Pinterest settlers can take advantage of a few features in order to see a greater potential for return. Take the time when pinning to complete the description section and be detailed. The people following you on Pinterest will appreciate it, not to mention it will help your pins get listed on Pinterest search.
Break It Up
I know, I know, that marketing bug gets you all fired up and you can’t help but to break on to a new social network or the next big kick and scream your message. Calm down, relax and break up your marketing approach. The more “me, me, me, me, me” stuff you share on Pinterest the more likely you are to be marketing to no one. Break-up your marketing message and water it down with plenty of other pinned content that doesn’t pertain to your brand or product line.
Example shows that I repinned the image to my “Tanning and Style” board and liked the image.
Invite Friends and Family
Pinterest is nice enough to display a link that allows you to send invites to friends and family. Use it, people close to you will support your efforts in the same way that you support theirs.
Organize Your Boards
Before you get started with Pinterest take a few minutes to consider what “Boards” you would like to have. Boards allow you to organize your pinned content into specific areas, this works out great for those followers that prefer to follow specific boards closely.
Play in the Pinterest Sandbox
Don’t jump on and constantly market your own products or brand without building connections. In order to build connections and a loyal following that will repin and like your pinned content you’re going to need to repin and like content from others. While you’re repinning you might as well follow a few favorites along the way that way the content that you see when you login to Pinterest actually interests you.
Pin from an Actual Blog or Website
There’s a few ways that you can “Pin” content to your Pinterest Boards. I suggest using the Pinterest Bookmarklet to pin things directly from the website or page that you’re currently viewing. Basically, when I wanted to pin a picture of my private label sunless self tanner from Extreme Tan and Smoothies I visited my online catalog and pinned to Pinterest using the “Pin It” button. When pinning items to your Pinterest boards using the bookmarklet a link to the original page that contained the image is shared along with the image itself.
Share that Pinterest Link
There’s a good chance that people across your networks share many of the same interests that you do. When you decide to use Pinterest for marketing and/or branding purposes be sure to schedule time to make your online connections aware of your Pinterest presence. Share a link to your Pinterest account on your Google+ profile, Facebook, Twitter, LinkedIn and Tumblr.
Tag Your Images
It’s always important to watermark your images, especially if they are being used for marketing purposes. I know a lot of you that read my blog probably think it’s not important to do this, or feel it’s a waste of time. Don’t be foolish, a simple watermark can help you drag up a ton of extra type-in traffic if your image is re-pinned or “liked” by the masses.
Target Keywords and Phrases
I’m not sure how much of a benefit that using keywords and key phrases in the description field will help when it comes to overall SEO. But, I would imagine that it would certainly benefit you in search results on Pinterest itself. I personally feel that using keywords and phrases that fit the niche are important regardless of what social networking site you’re dealing with.
I know I say it all the time, and ending this post won’t be much different. When it comes to social media and marketing your business or product you’re going to get the best results if you actually use the service for it’s intended purpose v shoving it down everyone’s throat.
have you already started to market your small business or a product using Pinterest? Leave a comment and share your thoughts or a few tips that others can use.