Earlier today after I finished taking pictures of the new tanning lotions on the front counter of our North Clearwater tanning salon, I jumped in my car and started to head home. This was no big deal, it’s an everyday occurrence to some degree.
My journey home today was a little different in the respect that it took me past a few locations where some of our tanning competitors use to exist, this of course triggered my first thought which is always how sad the realities of business can be sometimes. As I drove past the last empty tanning salon and looked at the “For Lease” sign in the window and listened to the music on my iPod I moved on to my next thought, Extreme Tan and Smoothies is THE BEST TANNING SALON IN FLORIDA.

Best Tanning Salon Chain Pinellas County Florida
Right about now the massive list of people that hate Extreme John and loath the existence of Extreme Tan and Smoothies would love to tell me to go screw myself, and the 100’s of thousands of satisfied tanners and hardworking associates of Extreme are thinking…. “You know what? He’s right, Extreme Tan and Smoothies is the best tanning salon chain in Florida”
People can say what they want to say and they can think whatever they want to think, but the fact remains that no one has done it like Extreme Tan and Smoothies has done it over the last 5 years, NO… BODY!!! (New York style baby!) On any given day of the week you might find me in a conversation running my mouth about the many accomplishments of Extreme Tan and Smoothies, and trust me I can rattle them off like there’s no tomorrow and no worries it’s always nothing but the facts.
At this point in the mix it’s probably important to mention that this is NOT a paid advertisement for Extreme Tan and Smoothies, the fact is that all though I am the CEO of Extreme Tan and Smoothies, Inc. I have yet to ever receive a paycheck for this project. Of course my opinion is going to be biased and of course my passion for Extreme gives me some kind of crazy right to run around saying that Extreme Tan and Smoothies is the best tanning salon in Florida.
I’m sure that I am getting way ahead of myself and even larger than my egotistical mind might allow me to be, reality would probably be that another tanning salon company in Florida has probably tanned 750,000 people or even done more spray tans than the 5,000 I am constantly screaming about. Maybe I should have gone a little smaller scale with the title, maybe something like “The Best Tanning Salons in Tampa Bay” or “The Best Tanning Salons in Clearwater“, than I would have to write that like six times for “The Best Seminole Florida Tanning Salon“, “The Best Tanning Salon in Largo Florida“, “The Best Tanning Salon St. Petersburg Florida“, and “The Best Tanning Salon in Pinellas Park Florida”.
Through the years as we changed the face of indoor tanning in this part of FloridaI have watched local news companies run to some newbie tanning salon owner to do interviews about hot tanning topics in the news. I have seen tanning salons featured in popular tanning magazines in articles like “The Top 250 Tanning Salons” and laughed.
I also find it pretty funny that in this area of Florida some company publishes something called “The Best of the Bay”, yet another local publication that we have been snubbed from while they feature tanning salons that are without a doubt very nice, but salons that haven’t satisfied a fraction of the customers that Extreme Tan and Smoothies has. All though for some reason this year, they didn’t list a Best Tanning Salon 2009 in their Best of the Bay 2009.
Now don’t get me wrong Extreme Tan and Smoothies has been featured in three different tanning articles, two of which were “Thank You” full page ads from RSun Tanning in regards to our record setting lotion sales, the other magazine article was an interview with yours truly where I answered a few questions and they pointed out some things in regards to our growth in our area. We were also featured in the TBT for our spray tanning services, one of the reporters tried our spray tan services and liked the instant results so much that she wrote a nice big fat column about it.
Call it however you see it, in my little world and in this part of Florida Extreme Tan and Smoothies is the Best Tanning Salon in Florida, The Best of the Bay, a Top 250 Tanning Salon, The Best Tanning Salon company in Pinellas County and the leading provider of indoor and sunless tanning services. Hey, it’s my own little head and my own little world, you certainly don’t have to agree with it or like it.
Amazing what a drive home can spawn. Feel free to leave a comment if you have something exciting to add or if you feel like telling me to go screw myself, that’s fine too. You can subscribe to my rss feed to stay up to date on my ramblings, business tips, blogging tips and whatever other useless crap I write about. If your in the stalking mood you can stalk me on Twitter @extremejohn.
Have a great day and be proud of what you do and the things you accomplish.
P.s. I’m not really sure why but for some reason the best tanning salons are always based on decor and not accomplishments, I could give two shits if we are the prettiest thing on the block. Our customer service, cleanliness and overall customer satisfaction are the most important things to us, and our accomplishments speak louder than words. . Let the pretty salons be the “best”, we will just continue to take care of customers and ensure that we have the best indoor tanning staff ANYWHERE.



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{ 15 comments… read them below or add one }
Congrats John for staying in the business for 5 years and going strong. I’m really sure your product is that good plus your marketing surely works.
ZXT´s last blog ..Sunday’s Babe of the Week
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Extreme John (3770 comments.) Reply:
October 25th, 2009 at 8:43 pm
@ZXT, thank you we work hard to make sure that we stay the best, we have one of the best teams I have ever seen in any business I have worked in over the last 20 years.
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eSINess (46 comments.) Reply:
December 4th, 2009 at 1:36 am
@ZXT,
I’m pretty sure their watts(in the beds) tend to be a bit stronger and their prices are a fragment lower than the others regularly year round. Not to mention there are certain holidays that bring upon serious deals that NOBODY comes close to.
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Now, I do believe that you have accomplished a great deal with Extreme Tan and Smoothies and kudos to you for that. What strikes me most is that you have continued in a competitive business for so long and still manage to keep on growing. Nothing beats that bro, congratulations and keep it up.
DiTesco´s last blog ..What Does Google Know About You?
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Extreme John (3770 comments.) Reply:
October 25th, 2009 at 8:43 pm
@DiTesco, the competitive edge is what really keeps me excited, I love everything about it.
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Good start, but I think you can do better.
But seriously, great work. The salons always look amazing. I’ve had nothing but great experiences when I go there.
Mike from Daily Shot Of Coffee´s last blog ..Fresh Brews: Eco-Friendly Coffee And The Naked Coffee Guy
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Extreme John (3770 comments.) Reply:
October 25th, 2009 at 8:44 pm
@Mike from Daily Shot Of Coffee, thank you Mike that means a lot to everyone at Extreme Tan and Smoothies.
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Awesome job, and its truly worldwide the best.
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Extreme John (3770 comments.) Reply:
October 25th, 2009 at 8:44 pm
@Eggs, haha wow. World wide huh? I won’t go that crazy, thank you for the high rating
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ZXT (240 comments.) Reply:
October 25th, 2009 at 11:51 pm
@Extreme John,
Well maybe you should branch out to other sunny states like California maybe? But that’s like thousand of miles away, not sure how that will work out.
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Extreme John (3770 comments.) Reply:
October 26th, 2009 at 11:09 am
@ZXT, if anything I would expand into Tennessee it has a market that is growing VERY quickly.
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All other things being equal, shiny happy looking things attract more monkeys than not.
I face this issue daily. I write beautiful, literate code. Like poetry. But my design skills don’t extend into the visual.
Dave Doolin´s last blog ..WordPress Plugins, Google Wave — There’s a busy month ahead!
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Extreme John (3770 comments.) Reply:
October 26th, 2009 at 11:08 am
@Dave Doolin, you always have a way with words Dave, I love it.
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Nice business! It isn’t really easy to be successful in every business venture you want because of so many competitors around you. All you need to do is just give you best service to all of your customers. That really makes the difference.
Paul Jean´s last blog ..Toned Abs: Debunking the Myths that Hold you Back
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Extreme John (3770 comments.) Reply:
October 26th, 2009 at 11:09 am
@Paul Jean, it’s all about the customers and with Extreme Tan and Smoothies it has always been about the customers
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nice salon , even i don’t like a salon but i love the girl
EarningStep´s last blog ..What is the best ad format for adsense vs where is the best place for adsense ad
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Extreme John (3770 comments.) Reply:
October 26th, 2009 at 11:09 am
@EarningStep, thank you.
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I would never tell you to go screw yourself John, you look bigger than me
Honestly though, the fact that you have put Extreme Tan where it is today only goes to show what a great businessman you are.
My brother and I had a Deli many years ago, and not 30 meters away there was another one whose owner thought he would be able to close us down by having lower prices.
Within a couple of years we bought him out! How, by providing better customer service. I reckon you know what that is all about.
Sire@WassupBlog´s last blog ..$20 Million Dollar Halloween Superdraw
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Sometimes people are more impressed by the building (which looks pretty good) and decor of an establishment. But the most important part is really the results. Are the customers who come in completely satisfied? If yes, then that is the right indicator for being the best tanning in your area, not who spent the most on fancy furniture or design.
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Man, John, I’ve been following your blogs and businesses for a long time now (3 years) and I have to say congrats fro keeping it up so long and I wish you the best in the future. I also gotta say good work on the keyword grab there!
Justin´s last blog ..With mobile browsing growing in the US, how do you adapt?
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Extreme Tan & Smoothies Rocks. I don’t tan but I have looked at other salons and yours is the more innovative and Extreme.
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I met Jim Thome and Brooke Hogan there. Not to mention Miss December(Raquel Gibson) comes through every once in a while. I’m talking playboy. Hot!!!! The place has style and an atmosphere you can get addicted too, no doubt.
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Wow – thats a really big call. I haven’t ever been to Florida but I’d assume there are hundreds of tanning salons there. They have a really nice and professional website so thats definitely a positive in my books!
Abbie @ Hair Growth Pills´s last blog ..Fast Hair Growth Pills
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Seems like you are doing good in Florida…You should look at expanding into southern cali or somewhere in the midwest, I bet you could really take over those places.
Jessica @ Anti Wirnkle Products´s last blog ..Do Follow, KW Luv, Comment Luv
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Extreme John (3770 comments.) Reply:
January 22nd, 2010 at 11:39 pm
@Jessica @ Anti Wirnkle Products, I would love to expand. Investors wanted
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