As some of my daily readers know I am a blogging CEO which basically means I am a business owner that also writes a blog, there are plenty of us out there and plenty of reasons that we choose to be blogging CEO’s. Extreme Tan and Smoothies, Inc. is one of the business’s that I founded and currently operate, Extreme consists of six indoor tanning locations and a Home Office that supports the stores daily and works as a distribution center.
At the close of each month I post a recap of statistics in a few of the various categories that I pay close attention to on a daily basis, it is important however to note that for obvious reasons the statistics posted below are limited to percentage based numbers and do not reflect all sales information for Extreme Tan and Smoothies, Inc.
Clearwater Tanning Salon
Company Information
Name: Extreme Tan and Smoothies, Inc.
Website: http://www.extremetanandsmoothies.com
Phone: 727-501-9501
Home Office: Largo, Florida
Type: indoor tanning salon
Locations: Largo, Clearwater, North Clearwater, Seminole, Pinellas Park, St. Petersburg
Services: indoor tanning/sunless tanning
Tanning Beds: 60+ tanning units / 6 spray tan rooms
Vehicles: 1 service / 1 mobile spray tan
Tans / Foot Traffic +/-
Foot traffic was down by an average of 13% company wide.
New Customers +/-
New customer were down by 15% for the month of April.
Total Store Sales +/-
Overall Extreme Tan and Smoothies had an increase of 12% in gross revenue company wide.
It looks like we need to get moving and increase foot traffic, as you can see based on the numbers above the overall company wide customer average is up which is a big factor in the gross revenue not being negative right along with foot traffic and new customer numbers. One of the other important factors to point out would be the fact that last year during the month of April 2009 we had a tremendous amount of radio advertising and somewhere in the area of twenty billboards. It is important to note that even without the advertising expense of 2009 we were able to increase overall gross sales, I guess there is something to be said for social networking and social media after all.
I would rather have seen the 35% increase we saw in March 2010 over March 2009, but I guess I can handle the 12% increase it is certainly better than a 12% decrease. 
Extreme Tan and Smoothies, Inc.
727-501-9501
If you are looking to get into the indoor tanning salon business, have a comment or a question please feel free to leave a comment or contact me via my contact form, I always appreciate your feedback and helping whenever I can. Subscribe to my rss feed, connect via my Facebook fan page or follow me on twitter @extremejohn to stay informed of my latest updates.
P.s. Please note that the May 2010 recap will be posted in a few days, I ran behind and didn’t want to miss posting the April 2010 recap.
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“One of the business’s”? May I ask how many businesses you have?
This just might be one of few blogs worth reading, just because of your business insight (that I assume you have).
.-= Roger@kredittkort´s last undefined ..If you register your site for free at =-.
+ Revenue is great, always.
Keep this bitch rolling forward.
Great Job EJ & Lisa.
.-= SafariDave´s last blog ..Carl Crawford – Keep Carl in Tampa Bay =-.
Twitter: extremejohn
@SafariDave, trying to keep the it moving my friend, no stopping.
Twitter: ShotOfCoffee
Not bad, but I bet if you stepped up the working on your online marketing, you would see better results! JK. I have to go write a blog post now.
.-= Mike @DailyShotOfCoffee´s last blog ..Coffee Photography Tips =-.
Twitter: extremejohn
@Mike @DailyShotOfCoffee, you know how much I slack.
Twitter: ComplaintMan
Business is tough everywhere, so I’m glad you’re doing OK. I sometimes wonder how you do everything that you do: family, several businesses, blogging, etc. You’re the man!
Twitter: extremejohn
@The Constant Complainer, yeah I wouldn’t go that far, it can easily be confused as the jack of all trades syndrome and master of none haha.
Twitter: thuesen
I was wondering, the information you publish here, it’s not something that your competitors can take advantage of? Or are you *the* tanning dude in Florida that everybody is looking up to, already?
.-= Klaus @ TechPatio´s last blog ..May 2010: Blog Summary & Income Report =-.
Twitter: extremejohn
@Klaus @ TechPatio, I am hardly the tanning dude of Florida, there are way better tanning salon owners than me out there. However, I have an addiction and it’s business at all levels… I love competition, I welcome it and I honestly believe that we can deal with any competitive challenge that comes up.
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