As some of my daily readers know I am a blogging CEO which basically means I am a business owner that also writes a blog, there are plenty of us out there and plenty of reasons that we choose to be blogging CEO’s. Extreme Tan and Smoothies is one of the business’s that I founded and currently operate, Extreme consists of six indoor tanning locations and a Home Office that acts as a central distribution center.
At the close of each month I post a recap of statistics in a few of the various categories that I pay close attention to on a daily basis, it is important however to note that for obvious reasons the statistics posted below are limited to percentage based numbers and do not reflect all sales information for Extreme Tan and Smoothies, Inc.
Tanning Salon Owner Recap
Company Information
Name: Extreme Tan and Smoothies, Inc.
Website: http://www.extremetanandsmoothies.com
Phone: 727-501-9501
Home Office: Largo, Florida
Type: indoor tanning salon
Locations: Largo, Clearwater, North Clearwater, Seminole, Pinellas Park, St. petersburg
Services: indoor tanning/sunless tanning
Tanning Units: 60 tanning units / 6 spray tan rooms
Vehicles: 1 service / 1 mobile spray tan
Tanning Bed Tans +/-
Overall tans were down by 22% for the month of May 2010 vs May of 2009, a decrease in actual tans does not represent a decrease in overall foot traffic which I have alluded to in the past. Tans are just that, tans in a tanning bed and also does not reflect spray tanning numbers.
New Customers +/-
New customers decreased by 33% in May of 2010 vs May of 2009, I bet it’s safe to attribute some of that to all of the splendid BS news about indoor tanning beds that’s been coming out lately. I will say that I think a major part of that decrease would have a lot to do with the fact that last year at this time we were running a tremendous amount of billboard and radio advertising, when this year we relied solely on social media.
Total Store Sales +/-
Company wide gross revenue increased by 10%, an increase that came with less new customers and total tans than May of 2009. If you looked through my April 2010 recap you would see that we followed the same trend in April, higher gross revenue with less new customers and total tanning bed tans.
Links to Current Tanning Specials
Indoor Tanning Information Articles
- Extreme Tan and Smoothies Invades LA Fitness
- Summer Hours at Extreme Tan and Smoothies
- Free Tans for Gulf Cleanup Donations
Extreme Tan and Smoothies, Inc.
727-501-9501
If you are looking to get into the indoor tanning salon business, have a comment or a question please feel free to leave a comment or email me directly at the email address above, I always appreciate your feedback and helping whenever I can. Subscribe to my rss feed or follow me on twitter @extremejohn to stay informed of my latest updates, have a great day!
Related Posts
Seven years ago in a very daring April, Extreme John endeavored to open his first indoor tanning salon. Never did he imagine that seven [...]
On Wednesday I posted the video for the Extreme Tan and Smoothies Free Tanning til Labor Day TV commercial. The commercials are scheduled to [...]
It’s been a hot minute or two since I’ve posted an update in regards to the custom iPad app that I have being developed [...]
{ 1 comment… read it below or add one }
Interesting, overall tans down by 22% and gross revenue increase by 10%. I guess you make more money per customer then? Such a figure would be interesting to see too (and keep track on). I’m also a business owner, doing less and making more money is always the ultimate goal