Most blogs are tied with Search Engine Optimization (SEO ) efforts to get higher search engine rankings for their website and have even jumped on the Social Media bandwagon to promote their blog using their network of friends (and their friends) via Facebook, MySpace, or Twitter. Yes, SEO and Social Media by themselves make great marketing platforms, but social media works very well to turn up your SEO. In fact, many SEO experts and agencies promote social media as crucial to SEO nowadays. Here’s how and why:
New websites (or blogs) might have a more difficult time ranking on Google but have a better chance ranking a page on a social media site instead. This includes social bookmarking sites like Delicious, social news site like Digg, and social website recommendations like StumbleUpon. These types of websites not surprisingly rank very well on search engines themselves.
Therefore, if you are impatient to get ranked, create a profile on Facebook or MySpace and upload a video on YouTube with a few good links to pages on your website/blog. While you still want to rank on Google and other search engines, it is better than nothing.
In addition, the searcher’s frame of mind has now evolved from perusing Google’s sponsored ads and natural search results of yesteryear. However, now, many searchers want to get to the source especially if they have a tough problem needing some immediate attention. Nothing is more immediate than the two-way interaction social networks like Facebook offer, including finding others seeking the same answers.
Actually, being visible on social media sites is something on its own. To improve your SEO ranking, you need quality inbound links. A social media marketing campaign can create these quality inbound links. Unlike those offers to swap links or even buy links, the links offered by social media are all natural and cannot be bought, sold, or swapped.
Another connection between social media and SEO is control over your reputation or reputation management. Social media sites like Facebook rank high in search engines like Google. Have you ever searched your own brand name or your personal name? Chances are if you have a Facebook Profile, it will be one of the highest ranked for your name search. That opens up both opportunities and liabilities in the realm of reputation management.
If you have crafted a complete profile for your business or self, searchers can immediately find more information about you, including the important points you usually make on a website like “About Us,” “Products and Services,” and even more prominently, “Customer Testimonials.” Moreover, your Facebook profile is easy to control. Just update it!
Of course, this requires more than the usual 10-minute profile. You need to put a lot of thought into the fields that Facebook or any other social media site provides you. Think of this page as your business card or yellow page directory listing that gets your potential customers quickly into the door.
Therefore, you need to follow-up with hard-to-refuse call-to-actions to keep them interested, including content.
On the other hand, bad reviews on social product/service review sites like Yelp cannot be controlled and show up on the search results as well. However, social media gives you the opportunity to address issues and even counter negative buzz with positive news and special offers.
Therefore, social media proves itself to be a plus
and minus only in how you respond. Even a minus can be easily turned into a plus.
Social media and SEO are indeed partners-in-crime while remaining unique marketing platforms.