Marketing Small Business Using Facebook Advertising

Every once in a while I step outside of what I consider my safe zone and post information on here that I know competitors will see, yet I know it might help another tanning salon owner somewhere else. I know within a few minutes of this post going up someone will shoot me a text message or email and ask me if I’m crazy telling people about our Facebook advertising campaigns for Extreme Tan and Smoothies. Just for the record I will not be discussing our specific marketing campaigns in any detail that I feel is out of the ordinary for what we typically do with our small business, those things will be saved for another time.

Any of you that subscribe to my rss feed, read my blog daily or connect with me via my Facebook fan page probably have a pretty good idea of just how much I love marketing, there’s just something about it that gets me fired up. As one would imagine I focus a lot more of my marketing and advertising energy on social networking sites like Facebook and other marketing avenues like Google AdWords now more then ever. There was a time that all of my marketing focus was on radio advertising, billboard ad campaigns, print and TV commercial advertising. Never anything substantial online.

Facebook Advertising Graph

No big shocker here, Facebook has a decent little stats center for their small business advertisers. The below screen shot is of the “Impressions” graph. It is important to note that I do not purchase Facebook advertising based on impressions, or any advertising for that matter.

Facebook Ad Campaign: Spray Tan Special

The below is a screen shot of the ad preview for a spray tanning special that we run from time to time promoting Extreme Tan and Smoothies spray tan services, etc.

Facebook Ad Campaign: Free Tan Voucher

Here is another example of a free tan voucher that we offer, I wrote about that giveaway in my “Massive Facebook Giveaway for Facebook Likes” post.

I doubt any of you are jumping out of your seat with excitement about the amazing content of this post, if nothing else you can tell someone you wasted 10 minutes of your life on Extreme John.com one day…. reading about Facebook advertising. By then Facebook might be as popular as My Space is now. (buddum bump)

Typically when I write a quick post like this a few readers will write me in regards to something minor that I should have included in the post in the first place. Trying to save some of those emails from coming in I will now attempt to add something of value to this post. Wish me luck.

Facebook Advertising Image Size

We size our Facebook images at 110 x 80

What is the difference between Pay Per Click vs Pay Per Impression advertising?

When you purchase individual clicks on an ad you are bidding X amount and paying that amount each time someone clicks your ad. Many find this to be a more “targeted” form of obtaining leads. When you purchase impressions you are paying to have your advertisement exposed X amount of times regardless of how active or inactive clicks on your ad might be.

Example:

Pay Per Click (PPC) or Cost Per Click (CPC) as Facebook puts it at $1.07 per click with a max budget of $20 per day would yield a potential of 18 clicks on your ad. Please keep in mind that clicks are not sales, they do however lead to potential sales.

Pay Per Impressions (CPM) at a bid of $.40 per 1000 impressions would yield you 50,000 impressions. Impressions do not necessarily mean you will get clicks nor does it mean you will generate sales. Many feel that this form of advertising is great for branding when not focusing on hard, instant results.

O.k I think this is pretty much a wrap at this point. Feel free to leave a comment or hit the share button if you enjoyed the last 10 minutes of your life here on Extreme John.com.

Have a productive day.

P.s. Here’s another TV commercial, assuming you clicked through to the one I linked in the post above. This one was done for the Insane Limos Ford F-650 “Andre” about two years ago.

Extreme John :15 Second Commercial

sas

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