Most of you know we have been advertising with Wild 98.7 for a long time now, it’s been a little over 4 years at this point. We have always had a great relationship with the Sales reps we have had from there as well as a few of the radio personalties like Buckwheat, Alli “That Girl” and Special Ed. We have sponsored either two or three of the Last Damn Show events, Wild Splash, Sticker Stop, Holiday Giveaways, some Mystery stuff and just about any other promo you can think of that they might have done.
Recently we have been working with them on the Pre-Roll commercial that will play on the Florida Honnies.com Cam which is Live at the Wild 98.7 or 1-800-ASK-GARY Studios as they now call it. This is somewhat of an odd marketing deal where Wild 98.7 gave us some ground rules in the begining in regards to the content that can be put into the pre-Roll video, I wrote about the Pre-Roll Video in THIS BLOG POST and posted the Florida Honnies You Tube Video also. Check out the video and you an see what I will be talking about moving forward.
Needless to say this project has taken forever to get off the ground and mainly because of the fact that the rules of the content type have changed numerous times based on “Management” from the beginning point until now. The first video I agree needed to be edited because it showed girls in thongs, the second video I thought needed to be edited as well because it showed a girl dancing on a bed… not the craziest thing ever, but too much for “Wild“. After those changes I figured this would be a done deal and we could finally move forward, I think the video has been reduced to nothing more than a couple of girls talking which I think is everything but Wild.
Here we are on what I thought would be the final cut of the video and yet again there is another two changes, there is the Florida Honnies girl Heather in the black bra (first girl you see), now this change is hysterical, I mean seriously her bra is bigger than just about any bikini top I have ever seen and it’s almost an exact replica of something you would see in the Granny Section of the Sears Catalog. I will never understand nor will it ever make sense to me how a station that calls themself WILD and advertises “The Todd Adult Store” and “TOYS” for Christmas, btw I have no problem with those “Toys” being advertised I just think it’s a pretty hypocritical theory when you can’t show a girl in a giant bra but you can toy about sex toys on air.
I have had my times where I loved Wild and working with them and I have had my times in the past where I thought the way things were handled it was bullshit. I could go into the first time we sponsored The Last Damn Show or when we went from having the best Sales Rep ever, Mike Barbaro to having no Sales Rep at all. I have a great Sales Rep now and we all know I have always been happy with Alli “That Girl” doing anything that we do because she makes such a big impact. In the end this project will most likely go live with Wild all though Im sure it will be a waste of money for the Florida Honnies project, I can’t see the pre-roll doing anything in the watered down format that it will be. I will post the new G-Rated Video as soon as ShafE gets done with it. Sucks when something so exciting turns into nothing more than a royal pain in the ass.
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