If you are in the driving school business, chances are that the majority of your target market is not reading a newspaper. Hence, it is not advisable that you concentrate the promotion of your business on traditional media such as the newspaper. Additionally, your potential clients may be unaware that your business has an existing website. For you to get the word out to a wide range of audiences, it is crucial that you take advantage of the popularity of the leading social networking site, Facebook.
Perhaps, your business is already reaching the awareness of prospective students in your area who will definitely benefit from your service. But always remember that most of your clients need to be persuaded through the word-of-mouth, therefore it is necessary that you learn how to maximize your social media exposure to ensure that all your marketing efforts reaches your prospective clients.
Below are easy ways that you can increase the level of awareness of your business to potential clients using Facebook:
Create An Informative Page
First, you need to create a Facebook page for your driving school business. One way to gain the interest of people and sway them to like your page is to provide them the basic information that they need to know about your company and its services. A typical Facebook user would read first the information on your page to know if they can actually get value from your page before they like and sign up to your school. In addition, add a cover photo that reveals your company logo to your page and remember to state what services you provide. You can also include more photos showing your driving instructors at work, so students will have a picture of what they can expect from enrolling in a driving course. These photos can also portray your dedication for work and credibility as a company.
Make certain that when your target audience visits your page, they learn more things about your company. Consider also that your prospective audience will be parents, thus you need to put emphasis on the safety of the students and your team’s expertise on handling driving lessons.
Once you have finally established your business page and started to acquire fans, keep their interest by updating your page and sharing informative content. You can share useful driving tips and engage them by asking your fans interesting questions. If you keep on providing your target audience good content and update your page regularly, your fans will keep coming back.
Keep On Promoting Your Page To Get More Likes
On Facebook, word of mouth works through page likes. When someone likes your page, their friends on Facebook will see it. Thus, the more you people like and share your page, the more online presence you get on Facebook.
Connect And Communicate With Other People
Marketing your business online requires creating a connection with other people in your community. You need to create a network. Communicate with the known leaders in your community or other enterprises whom you can work with in spreading the word about your services; in return you also have to help them promote their business as well. You can do this by liking and sharing other local businesses’ page and regularly communicating with them.
Use Traditional Marketing Tools For Spreading The Word
While social media marketing is a new fad in promoting a local business today, you do not have to stop implementing traditional marketing methods. You can include your Facebook page in your marketing materials such as pamphlets, t-shirts and other giveaway items. Persuade your existing clients to like and participate on your Facebook page and sway your target clients to check your page, too.
Photo credit: http://www.flickr.com/photos/colley/