Having a well-planned social media marketing strategy is crucial in attaining success for your online brand. This type of marketing method is free to perform, however it necessitates time to monitor and position your brand online. Hence, you will need a team of people who are skilled in implementing an effective social media strategy that can monitor the messages and contents, conversations and engagement that takes places on your social media profiles.
Know Your Target Market
The first thing that you should work on before planning and implementing your online marketing strategy is to know your target market. You need to know who they are, their preferences, buying habits, what encourages them to buy a certain product and how they use the internet. Be aware that every individual will have different social media habits and preferences. Your message and content must communicate directly to your target consumers to get their attention. Be present in social media platforms where your potential customers spend their time and monitor their interactions before you implement your online marketing tactic.
Provide your Potential Customers Information And Solution
The best way to engage your target audience is to offer information and provide an answer to their predicament that is related to your business. Include a link to your site that gives solutions and information associated to your niche, put up a Twitter account that engages in conversations that inform people and a Facebook page that drives more new users to your site. Communicate with your customers via Twitter and Facebook by asking and answering questions directly, regardless of whether or not they are linked to your business. Quality content allows you to show your expertise in your field.
Converting Visitors to Customers
Keep in mind that every visitor that comes to your site can turn into a customer. Hence, it is essential that you build a good relationship with every user that visits your site or who interacts with you in social media platforms. Let them interact directly with you and always treat them with courtesy and respect. Include your purchasing options or subscription forms on your website and link this to existing your social media accounts. Attract more customers to your website by providing valuable content, build a mailing list of your potential clients and give them a reason to patronize your products or services.
Employing Transparency and Responsiveness
Transparency is an indispensable element in engaging with people and building a solid brand online. People who use social networking sites frequently are perceptive of spam messaging and sending these people marketing and promotional messages will discourage them from visiting or supporting your page or social media accounts. Be real and credible when engaging with people in social media. If one of your customers posts negative statements about your product or service, respond quickly and calmly fix the issue. Being responsive only shows that you really care about the welfare of your customers and that you want to provide them the best in class customer service. Being transparent and responsive to your customer’s need allows you to gain credibility and helps you establish a strong brand on the web.
Photo credit: http://www.flickr.com/photos/findyoursearch/