I know, I know those of you that read my blog on a daily basis for the social media marketing tips and information that I post here on my blog probably just shrieked. How could I possibly talk about radio advertising? Well, long before I became a social media addict you could say I was somewhat of a Guerrilla marketing addict, everything from billboards, print, TV and radio and usually all at the same time and if you want to get into print I truly believe at one time I had Extreme Tan and Smoothies listed in every print marketing publication in the Tampa, Florida area.
I love the marketing rush!
Anyway, I’m going to get down to business because this is a crazy week so far, especially with UFC 126 on Saturday night and the Super Bowl on Sunday, if you’re interested you can check out my UFC 126 Fight Card and Predictions as well as my Super Bowl Predictions.
Radio Advertising on 93.3 FLZ
Earlier this week we kicked off a marketing campaign on one of the hottest radio stations in our area for our target demographic. As you will hear by the commercial audio sample from @933FLZ below, the ad is simple, short and sweet.
1 Month of Tanning or a Spray Tan Only $19
That’s it, simple as that. Any of our new or existing tanning bed or sunless tanning customers can pick whichever special they want to use (or both) and get tan for Spring Break and all of the fun Winter events.
Parting Shots
It’s 5:20am on Thursday morning, as you can tell I’m already in “stomp” mode. I don’t do the laying in bed and tossing in turning bit very well, especially when it starts at 4am, on to that Thursday morning grind.
Your Turn
What is your favorite form of advertising? Have you ever tried radio advertising in your local market? Leave a comment and add to the discussion, it won’t be any fun without you 
Related Posts
Before I ran out of here for the night I posted an article titled, “My Small Business Campaign on Facebook Goes Viral“. I’m not [...]
I’m trying to pound through a huge back log of posts that I planned on getting out over the last two weeks. I’ve been [...]
Before I get started I would like to thank all of the guest authors that have been holding it down here with real content [...]
{ 9 comments… read them below or add one }
yea radio marketing was also a good technique however that thing is fading away now
Twitter: extremejohn
Not as quickly as some might like to think that it is, but yes it is.
I dare to counter that, radio advertising is still well placed in the top advertising strategies and techniques. People still listen to their radio in their car. It’s true that few people listen to radio stations at home but an alternative to that is online radio stations.
Bottom line is radio advertising is still viable be it online radio or standard radio stations.
That station sure hits your demographic for sure.
The $19 deal is Extremely Awesome.
Give us some updates on your response for this.
I have never used radio adv. but have used local tv with good response.
SafariDave´s last [type] ..Manny Ramirez signs with Rays
Twitter: extremejohn
I should be seeing some Extreme Tan and Smoothies TV commercials on during The Jersey Shore tonight. Looking like 2 per hour from 9p-12a
If thats not the perfect market for you I don’t know what is.
All the people that I know that tan, LOVE that freakin trainwreck of a show. Great ad placement.
safaridave´s last [type] ..Manny Ramirez signs with Rays
Twitter: roof_cleaning
I had great luck on WDAE Sports Radio when the Buc’s were doing good. I went on a “stand by” contract where they fit me in when they could, and cleaned quite a bit of roofs in Tampa from those ads on radio. I remember 93.3 WFLZ when Bubba The Love Sponge did his no panties tuesdays
They called the radio station the “Power Pig” back then
Chris@Apple Roof Cleaning Tampa Florida´s last [type] ..Why Is My Roof Dirty
I have considered using radio advertising. I’m just really unsure about the ROI
Twitter: roof_cleaning
Our ROI from our radio ads was pretty decent, but our average ticket for the roof cleaning we do is from 300 to 500.00, even more for some bigger jobs. I was able to reach some property managers and Tampa realtors who we still do business with today with our radio advertising. But this was on WDAE Tampa Sports Radio, and our football team was extremely popular, back then. Personally, I don’t believe in paid advertising in a Bad Economy. But we are a long established Tampa Roof Cleaning Company, and a household word in the Bay Area for the services we perform.
Chris@Apple Roof Cleaning Tampa Florida´s last [type] ..Why Is My Roof Dirty