Google Adwords is the preferred keyword research tool for most webmasters. It is an effective way to determine the traffic and credibility of almost any keyword, but it is often hard to draw connections between related keywords. You may need help finding new keywords and making sure that the keywords you are using are still closely affiliated with the theme of your site.
There are a few keyword tools that allow you to come up with new keyword ideas by making visual comparisons between your keywords and those that are closely related. Graphical relationships help you identify new prospects without getting too far from your intended SEO goals.
KwMap is one tool you may want to consider. It generates a visual and textual representation of related keywords. Many other keyword tools only provide keywords that have a root word in common. However, KwMap not only provides synonyms, but words that have a close semantic relationship. For example, if you use the word business, you would not only come up with words related to corporations but may also come up with specific business theories that people may be searching for.
Another tool that provides visual relationships between keywords is Quintura. This tool generates a visual cloud as well textual search references. It can also provide a cloud of keywords that are relevant to a specific domain. Currently, the tool seems to be experiencing some technical problems, but hopefully they will be resolved soon.
If Quintura is not exactly what you are looking for, you can try using Keyword Spy instead. The tool is very similar and extremely effective. When I did a search for the keyword “Karate,” I received close to 100 keywords. Some that were particularly relevant such as “Shotokan Karate” showed up in very large text. Keywords such as “Taekwondo” were pretty large as well. More specific or less relevant keywords showed up in much smaller text.
When I was optimizing my Medifast discounts and Nutrisystem coupons site, I did a search to determine the relevance of my target keywords. I found that the keywords most relevant to our domain were diet related, which was exactly what I was hoping for. Keyword Spy proved to be a very effective tool for optimizing my site.
Wordle also offers a way for you to see which content is relevant to a specific site. Unlike Adwords, these keywords are shown in cloud representations. The size of the words reflects how relevant the keyword is to that particular domain. This is an especially important tool for webmasters who want to see how well they are optimizing their website for their target keywords.
Sometimes, having visual representations of your keywords can be extremely valuable. Many of us are visual learners and it is easier to make comparisons of keywords through visual keyword tools. Also, these tools make it possible to see how strongly correlated keywords are with each other, which wouldn’t be possible with Google Adwords.