If you are anything like me chances are a ton of the terms that bloggers or pro bloggers use can quickly become very hard to understand, which can be somewhat frustrating when your reading through different blogs or [intlink id="2843" type="post"]weekly wrap ups[/intlink] and you see the term Bounce Rate. The first few times I saw the term Bounce Rate being used I pretty much just moved on and didn’t give it a second thought, hell I’m an old man now if the bounce rate hasn’t killed me by now chances are that it won’t.
Anyway, I set out on a mission to get to the bottom of this “bounce rate” crap and to find out what a high bounce rate or low bounce rate percentage means for my specific blog. Now being the stats addict that I am it’s safe to say that once I read up about bounce rates (doing that as I write this), I will most likely be trying to figure out how to increase or decrease my bounce rate in Google analytics.
I headed over to my favorite search engine Bing and typed in what I would imagine most people would type in when they want to find out what a bounce rate is, while at Bing I entered “what is bounce rate“. Bing than turned around (yeah like it’s human) and gave me a bunch of various search results to answer my question, that’s great news since I already started typing this crap and if I found nothing I would have been pissed.
Top 5 Bing Results for “What is a Bounce Rate?”
- Bounce rate – Wikipedia, the free encyclopedia
- What does Bounce Rate mean? – Analytics Help
- Bounce Rate : Sexiest Web Metric Ever? | Marketing Profs Daily Fix Blog
- Reduce Bounce Rates : Fight for the Second Click
- Web Site Bounce Rate v. Buy Rate
Now let’s keep in mind and stay focused here, the reality is that I am just trying to find out what bounce rate is and based on the search engine Bing search results that were returned I have the information I need, it came very clear in the first search result in the list. Below is what Wikipedia has to say about bounce rate which is perfect for anyone looking for the basic information about bounce rates and using analytics bounce rate figures to grow your blog or website.
Bounce rate (sometimes confused with exit rate) is a term used in web site traffic analysis. It essentially represents the percentage of initial visitors to a site who “bounce” away to a different site, rather than continue on to other pages within the same site.
The formula used to calculate bounce rate is: Bounce Rate = Total Number of Visits Viewing One Page ÷ Total Number of Visits
Well that looks like the answer to our question… Well kinda, you see my problem with the bounce rate figure is that there are a few factors to figure into the equation that might be missed me someone simply looking at numbers that doesn’t understand what can effect those numbers. The first thing that can effect that bounce rate number is a blog or website that opens links in the same window, instead of opening links in a new window.
Before anyone jumps all over me about my theory on opening links in the same window like I do here on Extreme John, you have to consider just how much that action can effect your bounce rate. If you are a blogger that knows how to make money blogging than chances are your going to open stuff in a new window, your not worried about page views as much as your worried about keeping your ad’s exposed to the visitors on your site. Remember opening links (hyrperlinks) in a new window will reduce your page views, and on the flip side opening links like I do here will result in increased page views and an increased bounce rate. Oh and increased ad exposure.
#ff0000;">Extreme John WARNING
I will be using curse words below which I know are not acceptable forms of communication on Twitter, Facebook and other social networks.
Some of you are probably wondering why opening links in a new window will reduce your page views…. Ok time to pause, I am so fucking pissed right now. I wrote the end of this entire article, two paragraphs to be exact and you know what happened when I published the post? It fucking took me back to the admin login screen, this shit has been happening on my blog for like 8 months and it’s by far the most annoying thing ever, @lacerocks wasn’t able to figure it out so hopefully one of you will before I snap. Back to what I was saying…. Told you I was writing this RIGHT NOW.
Some of you are probably wondering why opening links in a new window will reduce page views, well think about it.. Your blog or website will be sitting in the background while your visitor is checking out all of the links you recommended they check out, they will also be looking at the same exact ad’s they were exposed to when they first arrived at your n00b blog, assuming you try to make sales or advertise on your blog. Fresh ad’s = Fresh Cash, oh wait I don’t advertise here don’t listen to me, I’m just the moron with the hottest exotic limousine business and the largest privately owned indoor tanning salon business in Florida.
Opening links in a new window is a bitch move for the most part, unless your a noob or youngster there is no reason to have links open in a new window, seriously like someone can’t figure out how to hit the back button? I am old school and I refuse to open links in a new window, well sometimes but for the most part (bi-polar) opening links in a new window is pointless, not to mention your ad’s never rotate or refresh… wouldn’t that suck after all the hard work you did to try and make money online? FRESH AD’S = FRESH MONEY ONLINE!!
Sorry I slip up sometimes and that’s just me, but in reality regardless of how lost, moronic, psychotic, insane, suicidal, narcissistic, egotistical or whatever else I might be, do yourself a favor and recognize that if you open your links in a new window considering bounce rate seriously is silly. If you open hyperlinks in the same window and users click through but still come back to your blog or website to continue to click through your articles than you are looking at a true bounce rate, if you are opening in a new window sorry your bounce rate is crap.
You know it’s funny, when I started writing this I really had no reason to write this article except to satisfy some curiosity and maybe share it with the five to ten people that don’t already know and understand this info. Now that the post is written and will be slapped into rotation and hit the blog sometime this week, I guess I can sit back and wait to see what the feedback is. Did this article help you? Was it useless or useful? Haha. Take a minute and leave a comment and let me know what you thought of the post or better yet le me know how you feel about bounce rate.
I have had a few beers and went on a few tangents, now it’s time for me to get lost and let you enjoy your day/night, if you liked anything about this feel free to follow me on Twitter or subscribe to my rss feed. Have a killer day and remember, open your links in the same window.