Why You Should Consider Mobile Commerce for Your Business

by Cody Martin on June 14, 2013

If you haven’t been living under a rock, then you’re probably fully aware of how shopping has changed since the ‘80s. Today, online shopping is the trend as it proves to be more convenient and in most cases, more cost-efficient. Most online retailers offer products at prices lower than those offered by traditional brick and mortar retailers. And the idea of getting bigger discounts online proves to be too irresistible for many consumers. This has led to the continuous growth of the e-commerce industry.

But did you know there’s a subset of the e-commerce industry that’s gaining tremendous popularity over the past few years? It’s mobile commerce, and it definitely shows no signs of slowing down.

The Mobile Commerce Phenomenon

As more people own smart devices like tablets and smartphones, the more popular mobile commerce becomes. In fact, it’s turning out to be a way of life for many consumers, especially in more developed countries such as the US and the UK. Mobile shopping is evolving into a culture as more consumers now prefer finding better deals and buys online through their mobile devices.

If you find this hard to believe, then you may want to take these statistics into consideration. According to Cisco, 48% of American consumers prefer online shopping through their smartphones. ComScore added that 4 out of 5 American customers use their smartphones when making purchases. If you’re still unconvinced, then this data may either shock or amuse you. According to reports, nearly 40 million Americans do online shopping using their smartphones while they’re in the toilet. Funny, yes but this is how a phenomenon mobile commerce has become, particularly in the US.

Why You Should Consider Mobile Commerce for Your BusinessAdopting Mobile Commerce for Your Business

You may be thinking that embracing this kind of trend for your business will prove to be a daunting task. It may seem that way, but if you really think about the benefits it will provide you and your business, you’d realize that climbing such a mountain may be worth it.

To give you an idea of what adopting mobile commerce for your business entails, it involves a few revamps. The first one may be setting up a mobile friendly site. Yes, you’ve spent a great deal of time, money, and resources on creating your website, but if there are more mobile consumers out there, then it’d only be wise to make your site compatible for mobile platforms.

The second is to make use of mobile solutions. One such example is VoIP service. While internet telephony is the way to go, VoIP technology may be a good place to start, especially for small and medium scale businesses. The great thing about VoIP is that it opens up your business to a wider market of mobile consumers, allowing you to establish your online presence even more without that much outlay or hardware.

The third one is to promote your mobile commerce efforts in the social media realm. Implementing such new avenues for customers would be pointless if people don’t know about them. Market your efforts to entice mobile consumers. Do these basic things and you’d soon be enjoying the benefits of the phenomenon known as mobile commerce.

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Paul
Twitter:

Mobile commerce is without a doubt something that will surpass the traditional desktop purchasing model, with more people using mobiles & tablets its just a matter of time. If I setup an e-commerce solution, first thing I’d check is for it to have a mobile friendly version!

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Jon Klokov

My site recently launched a mobile version of the site. It was expensive, to be sure, but it’s definitely paid off- the ability to submit orders and check the status of your existing stuff on the go is invaluable, especially for busy clients. Great post!

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Jens Holvoet

True, and the combination of mobile and social commerce should definitely boost your business nowadays. You can also witness the power of mobile commmerce by the amount of emails you get from smartphone users before they actually make a purchase.

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seo consultant
Twitter:

You are totally right cody on this topic, because if you look at an average website that is ranked between 100,000 on alexa and go through their Google analytics you will notice that they do have some certain percentage of traffic from mobile, and if your site does not have a mobile css format to redirect the user, then you will get a lot of bounce rates, which affects your Google status.
So it has become a standard to know develop a mobile version of a site especially if it gets a lot of traffic. This is my own bit on this and I think it be wise for any business or company site to tap into the mobile marketing scenario, why send sms marketing if your site can not be access via the mobile (eat up too many bytes).

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Richard Doyle
Twitter:

Fantastic article! It is clear that there is a need to adapt to new technologies and utilise different avenues, particularly regarding mobile commerce.

Based on your advice our company 3B-IT have introduced a mobile friendly website. Using media-queries we have developed our website so it will work on any screen size, allowing people to view it easily on a multitude of different devices (iPad, iPod, TV etc).

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John

Startling statistics. I did not know Mobile Commerce was so popular. Usually I did not care about mobile versions of my websites. Now I have to think hard. Nice post.

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Trizha Abad
Twitter:

Mobile users are increasing so I am thinking of having a responsive and mobile friendly layout too…

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