If you haven’t been living under a rock, then you’re probably fully aware of how shopping has changed since the ‘80s. Today, online shopping is the trend as it proves to be more convenient and in most cases, more cost-efficient. Most online retailers offer products at prices lower than those offered by traditional brick and mortar retailers. And the idea of getting bigger discounts online proves to be too irresistible for many consumers. This has led to the continuous growth of the e-commerce industry.
But did you know there’s a subset of the e-commerce industry that’s gaining tremendous popularity over the past few years? It’s mobile commerce, and it definitely shows no signs of slowing down.
The Mobile Commerce Phenomenon
As more people own smart devices like tablets and smartphones, the more popular mobile commerce becomes. In fact, it’s turning out to be a way of life for many consumers, especially in more developed countries such as the US and the UK. Mobile shopping is evolving into a culture as more consumers now prefer finding better deals and buys online through their mobile devices.
If you find this hard to believe, then you may want to take these statistics into consideration. According to Cisco, 48% of American consumers prefer online shopping through their smartphones. ComScore added that 4 out of 5 American customers use their smartphones when making purchases. If you’re still unconvinced, then this data may either shock or amuse you. According to reports, nearly 40 million Americans do online shopping using their smartphones while they’re in the toilet. Funny, yes but this is how a phenomenon mobile commerce has become, particularly in the US.
Adopting Mobile Commerce for Your Business
You may be thinking that embracing this kind of trend for your business will prove to be a daunting task. It may seem that way, but if you really think about the benefits it will provide you and your business, you’d realize that climbing such a mountain may be worth it.
To give you an idea of what adopting mobile commerce for your business entails, it involves a few revamps. The first one may be setting up a mobile friendly site. Yes, you’ve spent a great deal of time, money, and resources on creating your website, but if there are more mobile consumers out there, then it’d only be wise to make your site compatible for mobile platforms.
The second is to make use of mobile solutions. One such example is VoIP service. While internet telephony is the way to go, VoIP technology may be a good place to start, especially for small and medium scale businesses. The great thing about VoIP is that it opens up your business to a wider market of mobile consumers, allowing you to establish your online presence even more without that much outlay or hardware.
The third one is to promote your mobile commerce efforts in the social media realm. Implementing such new avenues for customers would be pointless if people don’t know about them. Market your efforts to entice mobile consumers. Do these basic things and you’d soon be enjoying the benefits of the phenomenon known as mobile commerce.