Adding your small business to Google Maps is important not only because it provides a business location for clients, but also because it offers a unique advertising opportunity.
Why Add Your Small Business to Google Maps?
When you add your small business to Google Maps, you provide a physical location which allows local searchers to locate your business even if they aren’t looking for it. What do I mean by this?
Say that I live in Santa Clara and that your small business – a nail salon – is also located in Santa Clara. Now, I have never heard of your business before, but I am looking for a nail salon in Santa Clara within walking distance of my home.
So, I jump on to Google Maps and search my address and “nail salon.” When I do this, Google Maps pulls local business locations within the specified area. This means that even though I wasn’t specifically looking for your business, I can find it because you are located within my search area and you are listed on Google Maps!
How to Add Your Small Business to Google Maps
Now that you know one of the biggest benefits to adding your small business to Google Maps, how do you go about doing it? It’s actually quite an easy process!
Step 1: Open Google Maps. You can do this by using the Google Maps app on your mobile device or by going straight to Maps.Google.Com. Make sure that you are signed in to “Google My Business” Google account.
Step 2: Use the map to find the physical location of your business. For example, if your business is located on Small Business St., Santa Clara, California, you want to zoom into Small Business St. and find the exact location of your business.
Step 3: Now that you have the area of your small business up on your screen, look down in the lower right-hand side of the screen to where it says “Report a Problem.” Click this link.
Step 4: You will now see the option to “Add a Missing Place.” Click this selection.
Step 5: You will see a marker on your screen, drag this marker to the precise location of your business. This shouldn’t be a big deal since you already have your map zoomed in on the right area of the map.
Step 6: Once you have added your marker to the map, you will have the opportunity to add any pertinent information to the location of your business such as business name, etc.
Step 7: Once you have filled in the pertinent information for your business as well as pinned your location on the map with the Google Maps marker, click submit to submit your location to Google Maps!
What if Your Small Business is Already on Google Maps?
If you zoom into Google Maps to add your business location and you find that your business location is already noted on Google Maps, then you will want to “claim” your business instead of adding it.
How do you claim a business location that is already on Google Maps? Just find your small business location and click it! From here you will be asked to verify that you are the owner of that business.
Unfortunately, this is done by physically mailing a verification code to your business, so it is not a particularly time efficient process. Once you do get the verification code, however, you simply have to submit the code via your Google My Business account to confirm that you own the business!